Tuesday, 27 August 2013

A Manifesto

My name is Rebecca and I have never been on a diet. To be fair, even if I had the self-control/will-power/lack-of-hobbies to pursue one, my childhood in a suburban Afakasi safe haven have moulded me into the ultimate foodie (Nigella meets the Cookie Monster). Sunday night Pot Luck with the cousins sends me into an inevitable catnip frenzy that usually ends with a my-top-button-is-undone scenario. And I'm not sorry.

In a world with a heavy emphasis on appearance, wealth and material possessions, the most recent phase of the Diet Fad sweeping the world is the Clean Eating Movement. This most recent step into fiery pits of Detox Hell is wreaking havoc on generations of women who want to look like malnourished celebrities on top of the unrealistic financial and social pressure that these fads impose.

I am absolutely not endorsing a life of sloth and gluttony, nor am I writing to encourage a mass purge in the confectionary aisle. The aim of EAT CLEAN: DIE BORED is simply to illustrate that these problems born from fads have a tendency to morph into dangerous obsessions.

I would just like everyone to chill out a little bit.



"Nourish your body, mind and soul with locally sourced organic ingredients that cost you 
significantly more money but entitle you to full bragging rights and a 
glow only you and personal life coach can see."






EAT CLEAN: DIE BORED is about maintaining a healthy lifestyle and showing an interest in what you're consuming, NOT forcing yourself to slurp through a Paleo-vegan-local kale, cayenne, gogi berry smoothie. Life is too short to count the calories between your fourth and fifth high-protein-low-GI meals of the day. 

Rise up against the machine and sink your fangs into your first baked good since Bush Senior was in office. It won't kill you. It may not extend your life, but neither will clean eating. 




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